Samples: how and which quantity should be distributed?

Samples should not be given as gifts or distributed by handful, they are often taken for granted and you will find yourself a slave to them and feel obliged to keep up this quantity to your clients.

Also used as a means to discover allergies, samples are a precious marketing tool that assure complementary sales.

For example, your client purchases a Cleansing Milk and a Floral Toner : give them a sample of Day Cream. On your next visit you will be able to complete the sale of this article.

Give prestige and value to the sachets, take the time to wrap them in silk paper and place them preciously in the hands of your client while explaining the benefits of the product.

Above all, don’t forget to phone a few days later to obtain their comments.

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