You have a product that is a little harder to sell than another, one that you find exceptional but not known by your customers? A product which is more popular during a specific season? You want your customers that book waxings to discover your skin care aesthetic services as well.
Every two months FOCUS on a particular product! Talk to all your customers! E-mail them! Hand out samples to all those who cross the threshold of your Salon! Make a promotion!
You will be able to broaden your client base and increase sales!
One night, President Obama and his wife Michelle, decided to do something out of routine and go for a casual dinner at a restaurant that wasn’t too luxurious. When they were seated, the owner of the restaurant asked the President’s Secret Service if he could please speak to the First Lady in private. The obliged and Michelle has a conversation with the owner.
Following this conversation, President Obama asked Michelle: «Why as he so interested in talking to you?». She mentioned that in her teenage years, he had been madly in love with her. President Obama then said: «So, if you had married him, you would now be the owner of this lovely restaurant.», to Michelle responded: «No. If I had married him, he would now be the President.»