How to recognize an organic line of products

In order to legally declare that a product is certified organic, it must contain certified organic ingredients, which means that almost three quarters of ingredients of its formulation must be of natural origin.

But how can you get through the maze of products available? Do not rely on the green and flowery packaging and the words BIO or NATURAL. Some manufacturers indicate some of the extracts, but they appear at the end of the ingredient list.

Look for logos of organizations issuing these certifications:

Écocert (EU certification)
Cosmétique bio – Cosmos standard (EU certification)
USDA Organic (US certification)
Certified Natural Cosmetics – BDIH (German certification)
Québec vrai (Québec certification)
ÉcoLogo (a.k.a. Choix environnemental – Canadian Standard)

Please note, however, that organic does not necessarily mean more efficient or innocuous! Some ingredients can be irritating or provoke allergies, just like typical cosmetic products and vice versa. Based on their concentration, some organic ingredients can also have a more superficial action than those made from biotechnology.

Source: Journal La Presse (daily paper) – December 2014

Exfoliants and the environment

Enjoy a soft and silky smooth skin without destroying aquatic life.

Microplastics are added in many exfoliating products or in soaps as a mild abrasive for skin; it is a cheaper alternative (but not biodegradable) to bamboo fragments, algae, kernels or horsehair gloves, which were used in the past.

These nanoparticles essentially made of polymers (a petrol-derived plastic) are rejected in the sewers after the product has been used and reappear in our rivers. They hang on to algae or settle in the silt. As they are often transparent, they are misidentified with plankton. As a matter of fact, significant quantities of many different microplastics can be found in marine organisms consumed by humans (e.g.: oysters, mussels, water snails, fishes and shellfish).

Source: Wikipédia

Debunk Medical-Aesthetic

Medical-aesthetic is practiced by a dermatologist or a doctor who has been duly trained in plastic surgery; or a registered nurse who is supervised by one of these two professionals. An aesthetician without these specific trainings is not allowed to provide medico-aesthetic care.

Medical-aesthetic includes all injectable filling products (Botox®, Restylane®, Juvéderm®, etc.) and chemical peels. When it comes to using devices like IPL, microdermabrasion, and lasers, an aesthetician’s activities are limited: strict rules exist and technicians cannot go beyond their field of expertise.

Cosmetic products using the name “Medical-aesthetic” contain no ingredient with higher concentrations or particular medical qualities. If they do, make sure the DIN (Drug Identification Number) is indicated. It corresponds to a pharmaceutical product.

Reminder

What did you do today? I can almost hear you … 2 facials, 1 waxing, 1 manicure …

But … did you make your phone calls to your clients for follow-up care on treatment and  products you sold to them?

Have you consulted the files of your clients for tomorrow to see where you are on their treatment progression and products you will sell to them?

Did you confirm their appointments 1-2 days in advance?

Have you communicated with a client that you haven’t heard from in a long time just to  reconnect?

No? Add these tasks immediately in your today’s TO DO list.

Complaint Management

It happens in the best of worlds!  Turn complaints you may have received to your advantage. Complaint management  is part of your after-sales service.

A satisfied customer talks to 1 or 2 people, an unhappy customer talks to 10 people.

1. Listen … listen … listen to the whole story. Never cut him or her off, this will only add fuel to the fire. Let them empty their story.

2. Be sympathetic to the situation that he or she is presenting to you. Let them know you understand the problem. Present your apologies.

3. Ask questions to get to the bottom of the problem, make sure to have all the elements and summarize to make sure you understood.

4. Do everything in your power to resolve the situation. If it cannot be resolved immediately, give a time, a return date and stick to it, call them back.

Thus, your client:
. will continue to buy from you;
. will speak well of your service;
. will be ready to buy something else from you;
. will eliminate the fear of being swindled.

Did you know it costs 7 to 10 times more to get a new client than keep the ones you already have? Also, never forget that one of your great customers can be someone else’s as well!

 

Take Control!

When selling, it’s imperative to take and keep control: always be the first to speak to the person who comes in your Salon/SPA.

In your dealings with your client, slow down your speech and significantly lower your voice, your client will do the same, keep and control the situation. Never let your emotions take over. Release your assurance and know-how. Your client will confine in you and will be impressed by your professionalism.

Bad duckling as a teen?  there was also a period where I suffered rejection from my peers.

Recently, I met an old demon from my adolescence, a real face-to-face that I could not avoid. I said hello first, spoke in a calm and composed manner in full control of the situation.

Sweet revenge … to see her bewilderment. Like what, sales tricks can lead to anything including self-growth!

Sales Focus

You have a product that is a little harder to sell than another, one that you find exceptional but not known by your customers? A product which is more popular during a specific season? You want your customers that book waxings to discover your skin care aesthetic services as well.

FOCUS!

Every two months FOCUS on a particular product! Talk to all your customers! E-mail them! Hand out samples to all those who cross the threshold of your Salon!  Make a promotion!

You will be able to broaden your client base and increase sales!

Illuminate your outer glow and radiance…

Fruit Acids, a specific treatment for all skin types

Tightens pores.
Attenuates pigmentary spots.
Refines skin grain.
Smoothens wrinkles and expression lines.
Brightens complexion.
Skin is softer, supple and even.

and reveal your true appearance!

The skin is the largest organ in the human body and has multiple functions. It protects, eliminates, works as thermal regulator and is also  our sensory organ. Our moods are reflected by our skin. This is why it’s so important to take care of our emotions as well as our body, but it’s primordial to maintain this outer envelope with love, attention and tender.

The Fruit Acids entice intensive but gentle cellular renewal: they eliminate toxins, oxygenate, regenerate, soften, smoothen to unveil healthy, fresh and radiant skin!

Use – integrate the Fruit Acid cure in your everyday routine no matter the season.

Week 1:  Replace your Toner with the Fruit Acid Lotion, morning and night.
Week 2:   Replace your Day Cream with the Fruit Acid Cream.
Week 3:  Replace your Night Cream with the Fruit Acid Gel.

* On dehydrated and dry skin, it’s recommended to apply your Night Cream over your Fruit Acid Gel.
** It’s imperative that you apply the RévoluSolaire30 Corrective every morning to prevent the formation of pigmentary spots.

Use the Fruit Acid cure from 6 to 8 weeks.

If you have oily / acneic skin, you may undergo an acneic eruption phase in the first few weeks of use,  this step is completely normal since the Fruit Acids remove impurities by eliminating accumulated impurities. To attenuate this phase, a mask can be applied once per week.

Slice of Life

A few months ago, during a dinner with friends, a discussion took place on salon skin care treatments (aka, the facial). Since I work in this field, she asked me what my opinion was on the subject: she didn’t at all believe in the importance of regular skin care in Salon treatments. She saw the facial as a relaxation tool and not a necessity.

But let me inform you first that I could express my opinion freely. Here’s how I presented the facts:

– You like beautiful clothes? When you purchase an expensive gorgeous piece you will take care of it? If the instructions say that it must be dry cleaned, you do it right?

– Yes.

– After a few months or years, if you find that this particular piece is outdated, you throw or give it away?

– Yes.

– But you took care of it very carefully during its time with you?

– Of course!

– And your skin? Don’t you think it’s as important to do the same?? Think about it, you will never be able to buy another when this one is not to your liking anymore.

It seems that the idea made sense. I just learned that she went to a France Laure Salon and bought  $ 480 worth of our products (!!!)